As We Grow
sparked by one woollen sweater the Icelandic design company and clothing brand As We Grow has built a growing design business with an ambitious, sustainable approach to the use and life cycle of the products, resulting in less waste. In just five years the company has made it to the highest podium of the Icelandic Design Award 2016. They're a leader in 'slow fashion'!
The As We Grow look leans to tradition. The pieces carry references to the Icelandic rural past, a nostalgic retro flair from the time when children’s clothes were still made at home by hand. More than merely a style choice, simplicity and timelessness add to the life cycle of the product. From the beginning, we have believed in designing products that offer real value to their users. This means, offering garments that last over generations, as well as always being mindful of the environment and communities. Each As We Grow piece is fair trade for the benefit of all people.
As We Grow uses natural, biodegradable fabrics and yarns; mostly warm, water-resistant alpaca and wool, and soft and fine hand-harvested pima cotton and linen, all of which are supremely durable.
As We Grow products are made responsible in factories with the best possible methods, facilities and staff policies, chosen by the owners personally to ensure that all parts of the production are lean and environmental. Excess yarn is used in hand knitted scarves and hats. Producing like this tends to cost slightly more, but the benefits to both the people making the clothing and the environment are huge.